7 Brew News
What’s New at 7 Brew: October 2026 Drinks and Deals
Here is what’s new at 7 Brew this month: Halloween featured drinks, the new Frankenchai Matcha Latte, a 15 g protein boost for any drink and a Fill-A-Tray deal on October 31. We check the official What’s New page every month and sum it up in plain words.
Quick answer: What’s new at 7 Brew in October 2026: the Frankenchai Matcha Latte (pumpkin chai plus matcha), Halloween featured drinks, a protein boost that adds 15 g of protein to any drink, a limited Frankenstein cup with Medium iced or blended drinks through 10/31, and Fill-A-Tray: 4 Medium drinks for $17 on Halloween.
15 g
protein boost
$17
4 Medium drinks on 10/31
10/12
Frankenchai launch
Monthly
featured drinks change
October 2026
What’s New at 7 Brew: Featured Drinks
| Drink | Category | Flavors |
|---|---|---|
| Frankenchai Matcha Latte (new) | Chai and matcha | Pumpkin chai + matcha |
| Original Pumpkin Blondie Breve | 7 Originals | Vanilla + caramel + pumpkin |
| Rocky Road Mocha | 7 Classics | Toasted marshmallow + hazelnut + caramel, whipped cream |
| Nightshade 7 Energy | 7 Energy | Blue raspberry + pomegranate + lavender |
| Boo Raspberry Blue Pom Smoothie | Smoothies | Blue raspberry + pomegranate + lavender, whipped cream |
| Drizzled Apple 7 Fizz Soda | 7 Fizz | Green apple + caramel drizzle |
Featured drinks are built from regular menu flavors, so you can usually order something close after the month ends. For the full fall lineup, see the 7 Brew seasonal menu.
New drink
Frankenchai Matcha Latte
The newest drink on the menu mixes pumpkin chai with matcha, so you get warm pumpkin spice on top of smooth, earthy green tea. 7 Brew calls it a monster mash. Until October 31, Medium iced or blended drinks can come in a limited Frankenstein-themed cup.
It is a low-caffeine drink compared with coffee: regular chai lattes have 8 to 26 mg and matcha lattes 6 to 45 mg. If you like it, try the Strawberry Matcha Latte or the Brewchata Chai Latte year-round.
Add-on
Protein Boost for Any Drink
Ask for a protein boost and 7 Brew adds 15 g of protein to your coffee, 7 Energy, tea or smoothie. It works best in creamy drinks such as breves, lattes, smoothies and shakes. The nutrition guide does not list its calories yet, so ask at your stand.
Deal
Fill-A-Tray: 4 Drinks for $17 on Halloween
When
Saturday, October 31, 2026, at participating stands.
What
Any four Medium drinks for $17.
Mix and match
Coffee, 7 Energy, teas, Frozen Chillers and more.
Customizations
Add-ons and flavor changes are included, per the official FAQ.
With a Medium usually costing about $5.75 to $8.50, four drinks normally run about $23 to $34, so the tray saves roughly $6 to $17. See 7 Brew prices.
Rewards
7 Brew Rewards
The What’s New page also promotes 7 Brew Rewards, the free loyalty program in the 7 Brew app. Scan the app at the window to earn points toward free drinks. Learn more in our 7 Brew Rewards guide.
FAQ
What’s New at 7 Brew FAQs
What’s new at 7 Brew this month?
In October 2026: the Frankenchai Matcha Latte, Halloween featured drinks, a 15 g protein boost and a Fill-A-Tray deal on 10/31.
What is the 7 Brew Frankenchai?
A Matcha Latte mixed with pumpkin chai, launched in October 2026.
What is the 7 Brew Fill-A-Tray deal?
Four Medium drinks for $17 on October 31, 2026, with customizations included.
Can you add protein to a 7 Brew drink?
Yes. A protein boost adds 15 g of protein to any drink.
How often does 7 Brew change featured drinks?
Every month. Featured drinks usually leave when the month ends.
Keep exploring
More 7 Brew Guides
Sources and How We Checked
We read the official 7 Brew What’s New page and featured drinks in October 2026 and summarize them in our own words. Deals can end early or differ by stand. This page is updated every month.
Note: 7 Brew Menu is an independent fan guide. We are not owned by or connected to 7 Brew Coffee. Prices, hours and drinks can change by stand.